By , the Juhapura store business had started showing signs of stabilizing, providing the impetus for Jafri and his team to launch their rural franchising concept. The concept was born out of the learnings that Jafri and his team gleaned from entering into an unexplored Juhapura and provided them with the insights and courage to target other unexplored areas of rural Gujarat. More importantly, the long-term strategy for growth in the retail industry is to have multiple stores. Even we wanted to expand in this manner but found that the lack of funds made it difficult.
With the help of his team, comprising B-school graduates and senior partners at Hearty Mart, Jafri set up a Franchise Development Cell, whose objective was to provide a retail ecosystem to its franchises and work as a guiding force for them.
Right from its first franchise store in , which opened in Ilol Talav village near Himmatnagar district, Hearty Mart has been working closely with rural retailers as their franchise partners. As on date, Hearty Mart operates a chain of 15 franchise stores at the taluka level, semi-urban centres and in rural villages. They should be convinced about the business model. Multiple loss-making stores, including those belonging to large retail networks, shut down regularly or risk closing down.
On its part, Hearty Mart strives to work closely with its franchises to help them earn good profits. The Dholka franchise is yet another case of successful organic expansion under Hearty Mart. The store was set up in and in , the franchise partner added one more store at a different location in Dholka. Another franchise, in Pimpodar village, added an additional floor to his shop in They did a detailed research study on our business model.
The US-based economist Dr. Abu Saleh Sharif has written a forward for the book. The result of the hard work it has put in to make its rural franchise model a success has won laurels for Hearty Mart and has further burnished its brand salience as a retail chain with rural heart.
While Hearty Mart also has bigger stores spanning 1,, sq. The net margin for the retailer is per cent. The first official movie adaptation was released in The original James Bond was a birdwatching book author. Ian Flemming, the author of the novels, asked Doctor James Bond if he could use his name. The ornithologist acquiesced. Kennedy saw in He was killed the very next day.
Goldfinger was a game-changer. It was the first movie ever to feature a laser beam. The movies are famous for the opening gun barrel sequence. The man who appeared in this sequence for the first three movies was Bob Simmons, a stuntman. Villa Balbianello, Lake Como, Italy. All those group projects in high school seem to have paid off, because successful young entrepreneurs are working with others to come up with even more innovative products.
No matter what age you are, putting effort and attention into helping your business thrive always pays off. Follow her on Twitter eggmarketing.
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